We're obsessed with lower rates.

Actually, it started with one guy's obsession. Which turned into a much better mortgage experience for Canadian homeowners — and more than a few innovations along the way.

It all started with Dan (the DNA that is TNM).

He decided that Canadians deserve a better rate on their mortgage.

Over 20 years ago, Dan Eisner, our founder and CEO, was a man on a (mortgage) mission. After getting his own first mortgage, he realized that good-credit Canadians deserved lower interest rates and should have more flexible solutions than they could get at their bank.

He became a professional mortgage broker himself and set out to change the mortgage landscape.

A Message From Our CEO

Dan had an idea for a mortgage service that was simple, yet groundbreaking.

Dan took his independence and sole-mortgage focus as a broker (i.e. the ability and tenacity to haggle with multiple lenders) — and merged it with a salaried, unified team that offers an in-person mortgage experience similar to that of a bank.

In a few short years, True North's collaborative, non-commissioned mortgage brokers were shouldering a high volume of business nationwide and could pass along even deeper volume rate discounts.

For clients and within the industry, it quickly became the True North Mortgage advantage: comprehensive, unbiased mortgage advice and expertise, the best possible mortgage rates and tailored mortgage solutions — and more mortgage cash in clients' pockets.

See the True North Mortgage Timeline

Location, location, location — building trust with clients through physical stores.

Running True North from his basement for a while, Dan opened the first True North Mortgage store in downtown Calgary in 2006.

That first brokerage store started a mortgage service revolution. Dan believed that a physical store filled with highly trained, salaried brokers offered deeper mortgage knowledge and a foundational level of trust to a homeowner who dared to venture beyond their bank.

True North's early success led to the expansion of its store network across Canada over the years, with locations in Calgary, Toronto, Vancouver, Edmonton, Halifax, Montreal, Mississauga, and Windsor.

To this day, True North Mortgage is the only national brokerage that offers an in-store mortgage experience.

(More Than) 15 Minutes of (Mortgage) Fame

Dan's unique brokerage business model caught early interest from the business community. Dan was invited to appear on The Entrepreneurs and The Dragons' Den, which further raised his brokerage's profile.

Early adopter of online — for a digital experience that matches (and supports) the human one.

From True North's first website to online ads to easy online application forms, tools, and communication, leading-edge technology has always underpinned our simpler mortgage process.

We see innovation, including the use of AI, as a way to enhance and streamline the mortgage process — not replace the expert brokers who guide clients through it.

In addition to our physical stores, we added sizeable virtual broker offices and multiple mobile mortgage brokers across Canada as a speedy response to help our clients during the COVID-19 pandemic restrictions, and our online force has grown substantially since then.

Becoming a lender gave True North clients even more options.

In 2016, we were the first Canadian mortgage brokerage to become an official CMHC-approved lender (THINK Financial), expanding our ability to offer clients a better, more flexible mortgage with great rates and product options, in-house.

Multiple virtual broker offices and 12 store locations across Canada.

Mobile, desktop, phone, email, in-store, or on the go with a mobile broker — if you can think of a convenient way to mortgage in Canada, we've built it.

We're a large, happy team of friendly, expert brokers. We pride ourselves on our unbeatable service (in your preferred language), and we're backed by exceptional support leaders and staff — who've all got your best mortgage experience at heart.

And this is where our story turns to you.

You don't pay us a dime for unbiased mortgage service.

You easily get your lowest rate with your best mortgage fit.

Best of all? You save money, time and stress — the overall benefit of a mortgage broker relationship that never, ever stops working to get you the right mortgage.

Check out our (very large number of) 5-star reviews — proof that our better mortgage experience makes for very happy clients.