Actually, it started with one guy's obsession. Which turned into a much better mortgage experience for Canadian homeowners — including a few innovations along the way.
A few years back, Dan Eisner, our founder and CEO, was a man on a (mortgage) mission. After dealing with his first mortgage, he realized that good-credit Canadians deserved lower interest rates and more flexible solutions than they could get at their bank.
So in 2003, he started True North Mortgage in Calgary, Alberta.
He took the independent nature of a mortgage broker — the tenacity to check and haggle with more than one lender — to a new unified approach. He started a collaborative team of salaried, non-commissioned mortgage specialists that, nationwide, could shoulder a high volume of business.
And thus he established our True North Mortgage advantage: the freedom to guide our clients to the best possible mortgage rates and products for their situation, plus the capacity to pass along volume discounts.
In other words, give great advice to save clients a pile of cash.
Now clients could walk straight into their ideal mortgage (like a bank, but better), starting with our first convenient True North Mortgage store location in downtown Calgary.
The concept of this different, better mortgage approach peaked the interest of the business community, and Dan's appearances on The Entrepreneurs and The Dragons' Den further raised the profile of our unique mortgage-broker company.
True North Mortgage was truly thinking different, and shaped innovation in the mortgage industry — everyday low rates, volume discounts, salaried staff. And, we're the first mortgage brokerage to become an official CMHC approved lender (THINK Financial), increasing our ability to offer clients their best mortgages possible.
Plus, in addition to walk-in stores, we now offer convenient mortgages online through chats and digital applications, over the phone, and through email.
We're a large, happy team of friendly, expert brokers. We pride ourselves on our unbeatable service (in your preferred language), and we're backed by exceptional support leaders and staff — who've all got your best mortgage experience at heart.
You don't pay us a dime.
You easily get your lowest rate with your best mortgage fit.
Best of all? You save money, time and stress — the overall benefit of a mortgage broker relationship that never, ever stops working to get you the right mortgage.
Check out our 5-star reviews — proof that our better mortgage experience makes for very happy clients.
Join a great group of people — and get great benefits.
Learn MoreWe care, and it shows — we now have over 15,000 5-star client reviews.
Learn MoreUnified, salaried and unbeatable service (along with your best rate).
Learn MoreWe're here to save the (mortgage) day, by helping clients pay fewer fees.
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