Chad started working at True North as a broker in 2010. Chad worked as a store manager and regional manager before his current roles as chief operating officer. As COO Chad is committed to building and maintaining a strong corporate culture across Canada by being involved in hiring, staff development and retail store openings coast-to-coast. Chad helps with the development of new business initiatives such as our in-house CMHC approved lender, THINK Financial, while also spearheading incentive structures that ensure the long term health of the company while growing and attracting the best new talent. Chad works closely with our developers, marketers and outside partners to evolve our digital offering. This includes our custom-built CRM system, marketing websites, rate advertisements and national marketing campaigns.